Path A — Ecommerce & Ads

Running an ecommerce business end to end: ads, landing page, fulfillment.

All Out Games is my own DTC operation — I import educational toys and games from China and sell direct to consumers in Nigeria and Ghana, entirely through Meta ads and a single landing page, no marketplace involved. Everything below is from the live account.

Role
Owner & media buyer
Channel
Meta (Facebook & Instagram) Ads
Markets
Nigeria & Ghana
Window shown
Jan – Jul 2026
01 — Problem

Ad spend without a system

Running toy ads without disciplined structure burns budget fast — dozens of variants competing with each other, no clear signal on which creative or offer actually converts.

02 — Build

A tested campaign portfolio

I run and rotate 100+ campaign variants across product lines — Chain Chess, Geometric Games, Smart Kid Combo, Math Board — killing underperformers fast and scaling what works.

03 — Result

Predictable cost per order

Top campaigns land consistently under ₦2,100 cost per purchase, with the account sustaining hundreds of orders a month across both markets.

Live Meta Ads Manager

116 campaigns, one account, real numbers.

This is the actual "All Out Games" ad account — not a mock-up. Screenshots below are pulled directly from Ads Manager.

₦2,049.89
Cost per purchase — best performing campaign (New Chain Chess 1 – Copy 4)
71
Purchases from that single campaign
40,568
People reached by that campaign
116
Total campaigns run on the account
Meta Ads Manager campaign view showing active campaigns for All Out Games
Active campaigns — cost per purchase, budget, reach, by product line
Meta Ads Manager showing paused campaign performance history
Historical campaigns — used to identify which creative angles hold up over time
Meta Ads Manager campaign list continued
Product-line testing — Chain Chess, Math Board, Alphabet Interactive variants
Meta Ads Manager campaign list continued
Budget allocation across concurrent campaigns — ₦4,975–₦11,940 daily per set
From click to doorstep

The pipeline behind the ads.

Every ad points to one landing page. Orders come in through a structured form, get triaged, and go into fulfillment — no CRM software required to keep it organized, just a tight process.

2
Country-specific order forms — Nigeria & Ghana
1000+
Orders processed across both forms since launch
17+
Product lines run through the same funnel structure

Order records themselves aren't shown here since they contain customer names, phone numbers, and delivery addresses — happy to walk a prospective client through the live dashboard directly on a call.

Want this run for your product?

If you've got a product and no system moving it, that's exactly what I build.

Email Isaac →